Audiences are changing the ways in which they consume film and many problems need to be considered before adapting the ways in which we view them. When I want to watch a film I would typically use my Skybox to search for films on Sky Movies or Sky On Demand as a way of finding hundreds of new or old films to watch for a lowered price. I also use Netflix as another alternative for viewing films as I am able to stream hundreds of films for a low monthly cost. This is problematic for films on DVD or the cinema as audiences are given a wider viewing range for a lower cost and the streaming capabilities of Netflix allow for films to be viewed more conveniently on phones or at home while sacrificing image size and quality. To combat these issues, cinemas now sell an experience of film that the audience will not be able to get at home by introducing features such as IMAX and 3D for a raised pice. I prefer to go to the cinema to watch a film as it is a totally more immersive experience and you will not be able to experience it in the same way anywhere else.
Websites such as Youtube offer audiences hundreds of hours of free content to view from non-professional film makers. This could be problematic to the industry as it provides an increasing quality of film that is made more accessible and convent than a priced professional experience is. These problems have been challenged by using advertising to promote professional films through popups and trailers that can receive thousands of views each. The website also allows film to become something that is accessible to a wider audience and it is also used to enhance a persons love of film as a result.
When buying a film to watch at home I tend to buy the film as a Blu-ray to use with my HD television. Considering that the price of Blu-ray is higher than a normal cost of a DVD , I only buy films that I would watch multiple times and I will rent the films that I would only watch once. The trouble with the price of Blu-ray and DVD is that it causes audiences to find alternative ways of watching the film; these alternatives include illegal downloads. Illegal downloads can be extremely problematic as they can dramatically effect the performance of a film both at the box-office or on DVD sales, resulting in a dramatic dip in profit. These alternatives are being fought by streaming services such as Netflix who offer more films for lower prices in a more accessible way for audiences. This is still a problem since there are a lot of films that are not present on Netflix, but as the service is becoming increasingly popular more films are being brought to and made for Netflix.
In conclusion, the availability of new alternatives for the consumption of film have caused changes. Cinemas have begun to adapt in order to offer experiences that cannot be found on a smartphone or television. Blu-rays are promoted to offer a cinema quality experience from home for a premium price. Streaming services such as Netflix have caused films to become easily accessible for a wider audience in order to combat illegal downloads and offer an alternative to the high price of Blu-ray and DVD experiences of films, while websites such as Youtube are used to dramatically promote films.
