- Smart phones allow for people to film content using their phone (Modern Family)
- Computers allow for audiences to edit content with software such as Premiere Pro
- People can use websites in order to fundraise their film
- Easier for independent film makers to start projects
- More competition for institutions to make films
Distribution:
- Can upload content from multiple devices such as phones and computers
- Hours of content as a result
- More competition due to increased amount of content
- More places for institutions to advertise such as websites and social media
- Example case study, Ill Manors, small budget (£100,000) with a focus on cheap advertising
Exhibition:
- Films can be bought over a number of different platforms such as DVD, Blu-ray, and streaming services
- More people have the option to watch films from home by streaming legally and illegally (Kick-Ass 2 suffered)
- To confront the issues raised by streaming, cinemas now offer IMAX ad 3D screenings of films
- Removes the need to go out and buy standard DVD's so Blu-ray created to bring cinema experience to home
- Blu-ray costs more so if the film is a flop the institutions could lose a profit
Audience:
- There are cheaper alternatives for audiences to create their own content (music video, short film)
- May not want to watch the more expensive alternatives such as Blu-ray or IMAX
- More free content available for audiences in places such as YouTube
- Streaming sites such as Netflix (Skyfall) allow for the audience to watch content wherever they want for a cheaper price
- Have to watch content on a smaller screen with worse audio
No comments:
Post a Comment