- High quality equipment more accessible for a larger audience at cheaper prices
- Digital filming is free compared to filming on reel
- Film is better quality than digital but eventually deteriorates
- Editing software available for larger audience
- More competition for institutions
- CGI cheaper than practical effects, more accessible for public on editing software
- Digital cheaper due to proliferation of hardware
Para 2: Distribution
- Twitter and Facebook used for free publicity (Ill Mannors)
- YouTube used for cheap promotion (trailers, ads)
- Digital Files easy to transport to exhibitors
- Files more at risk of being leaked
- DVD's used less due to digital downloads, Netflix
- Blu-ray offer cinema quality experience from home
- Netflix leads to smaller screen
Para 3: Exhibition
- Netflix and streaming services preventing people from going cinema
- Have to wait for films to feature on Netflix
- Illegal downloads becoming more prominent (Kick Ass 2 most downloaded film)
- Illegal downloads mean worse quality audio and image quality
- IMAX and 3D used to offer an experience that you could not get from home
- IMAX and 3D premium price
- 4k televisions and surround sound for high-quality experience from home
- Technological convergence smart TV
- Digital downloads remove the need to go out and purchase films (Blockbuster)
Para 4: Audiences
- Easy access to hundreds of hours of free content on websites such as YouTube
- Can watch Netflix on a number of devices from most locations
- Illegally watch/download content on devices
- Audiences have to pay more for higher quality experience
- Digitally rent or buy films instead of going out to purchase
Conclusion:
Advantages:
- More people can make high-quality films at affordable prices
- Cheap promotion using social media
- Low cost distribution
- More digital content available from home
- Blu-ray and 4k televisions for cinema experience
- More competition for professional institutions
- Lower quality
- Less people going to cinemas
- Removes need for DVD
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